Steady Persistence: The Key To A Successful Travel Blog
“Zero” – that was the daily traffic of my travel blog, in its first couple of months. Honestly, I thought I’ve already figured everything it out. Naïve and inexperienced, I thought it will all be rainbows and butterflies, once I’ve finished setting up my travel blog.
I was frustrated, mad and unhappy.
On top of that, I was getting a little impatient.
After all, this wasn’t the way I envisioned my travel blog would be.
I was on the verge of shutting down my travel blog.
I was ready to man it up and admit that blogging is simply not for me.
But, something wonderful happened, as I was watching a show on television.
Out of nowhere, I found some inspiration and a sign of hope, when a TV character said “Rome wasn’t built a day”.
I know – it’s a little cliché, but somehow these words were fairly encouraging to me.
And who knows? Maybe, this was a sign from the man above.
I had to take action and find ways, to get tons of traffic to my travel blog.
Otherwise, I won’t get a cent from all my hard-work and effort.
And, truthfully, I didn’t make any drastic changes to the content of my travel blog at that time.
I knew I had a killer content.
I just didn’t have an audience yet.
To get some traffic for my travel blog, I reached out to the so-called website experts on Fivver.
For a rather affordable price, they offered me their services to increase my monthly traffic.
And, guess what?
It didn’t work!
In a literal sense, they did increase my site’s traffic.
As a matter of fact, my travel blog had a huge traffic spike in the first week.
But, on the low side, the new session rates and bounce rates were excessively high.
It seemed like users were clicking my site, and exited in just a couple of seconds.
After a quick investigation, I found out these experts were using “bots”, to generate traffic to my blog.
What a bunch of con artists!
Even with all the failed attempts, I remained upbeat of my chances of having an income-generating travel blog.
The following month, I used a different approach.
This time, I shared my blog posts to a ton of groups of Facebook and Google Plus.
And alas! My travel blog was getting some momentum.
Not only were my Facebook likes blowing up, but my traffic was increasing by the day.
From 50 daily readers, it went up to 3,000 readers a day.
Once, I saw my blog’s traffic spiked up to 20,000 visits in one day.
Back then, Facebook had a blogger-friendly algorithm.
Every time I posted something interesting on Facebook, it went viral.
For months, I used this strategy to gain followers and readers.
And, it was working like a charm!
Even though the daily traffic was inconsistent, it seemed like everything was clicking.
I thought it would be like this forever.
And, I thought I was on my way to the upper echelon of travel blogging.
But, suddenly, Facebook changed its algorithm, and my organic reach took a huge plunge.
Despite my incredible Facebook following, I didn’t have a constant stream of hits on my travel blog.
And, once again, my travel blog sucked…badly.
My peers and contemporaries thought that it was the end of the line for me.
I had to adapt, and find other ways to make travel blog relevant again.
Remember, I’ve spent a great deal of time and effort, to make it work.
And, to me, there was no mountain high enough that could stop me from getting to the top.
So, I took a few online courses and studied the ways of the most successful bloggers on the planet.
And, through the lessons I’ve learned online, I changed the dynamics of my travel blog.
I made it more informative and detailed, which was quite different from my previous Buzzfeed-style articles.
Furthermore, I used the SEO tricks and techniques that I’ve learned the masters of the game.
A few months later, my monthly increased steadily impressively.
This time, it was more stable and constant.
Fast forward to today.
Nowadays, my travel blog gets around 5,000 to 7,000 hits a day.
In addition, I’ve earned some sponsorship deals and cash ever since I mastered the art of SEO marketing.
And, the truth is, all of this wouldn’t be possible if I gave my travel blog a shot to survive and thrive.
Like life, my travel blog was a roller-coaster ride – it had its fair share of ups and downs.
From day one, I knew this was going to be an uphill battle.
Yet, even in the roughest times, I kept on hustling and working my way to the top.
And, after several months of struggling, I’m finally reaping the benefits of my labor.
So, don’t let the stumble blocks stop you from reaching your goals. If your travel blog is getting zero hits right now, keep working on it, until you reach your dreams. When it comes to creating a successful travel blog, persistence is everything. In the words of the great Benjamin Franklin, “energy and persistence conquer all things”.
Stay tuned for my blog post next week, to get more insightful tips in building a successful travel blog.